For a domain name to be good, it must utilize certain keywords. It should have the business or product name in its link. This will allow potential clients to easily identify a company or brand. This helps them to save on the time that they would have actually spent on figuring out which company users the link is given. Most people like their work simplified. It is, therefore, very important to incorporate this feature in the domain name of a company. Clients are more likely to be attracted to sites that are easy to use and understand. This helps in establishing a wide market base.